Successful establishment of digital branch of China Tourism Hotel Association

On February 22, 2023, the inaugural meeting of the Digital Branch of the China Tourist Hotel Industry Association was successfully held in Shanghai. President Li Feng of the China Tourist Hotel Industry Association delivered a video congratulatory speech to the conference. Vice President Lu Yang attended the conference and delivered a speech. A total of more than 100 guest representatives from hotel system management companies, universities, and hotel groups across the country attended the conference.

Beijing Xunzhen Digital Technology Co., Ltd. has been committed to the digital transformation of China's tourism hotel industry, and promotes the construction of China's tourism hotel education informatization. Xun Zhen TechnologydoBecame the first member of China Tourist Hotel Industry Association，Witnessed the establishment of the Digital Chapter.

At the meeting, Ms. Liu Xinxin, head of the preparatory group of the digital branch, introduced the preparatory work of the branch. After a year of careful preparation by the branch preparatory team, by the time of the inaugural meeting, 100 representatives from digital platform companies, universities, and hotel groups had joined the branch, becoming the branch with the largest number of founding members.

The meeting deliberated and approved the "Management Measures for the Digital Branch of the China Tourist Hotel Industry Association", "The Standards and Management Measures for the Membership Fees of the Digital Branch of the China Tourist Hotel Industry Association", and the "Election Methods and Procedures for the Digital Branch of the China Tourist Hotel Industry Association", and elected the No. A council member, branch president, vice president, secretary general. Liu Xinxin, president of Huazhu Hotel Group, was elected as the first president of the Digital Branch of China Tourism Hotel Industry Association, and Liu Benqun was elected as the secretary general of the branch. The meeting also elected 7 vice presidents of the branch and 29 governing units.

Vice President Lu Yang expressed his warm congratulations on the establishment of the Digital Branch on behalf of the China Tourist Hotel Industry Association. He said that the digital transformation of the world economy is the general trend. The digital transformation of the hotel industry, as a new format after the integration of traditional services and digital empowerment, not only represents the future of the hotel industry, but also the key to the current comprehensive recovery of the hotel industry. The China Tourist Hotel Industry Association will support the digital branch to better promote the deep integration of traditional hotel services and digital technology. It is hoped that the digital branch will vigorously promote the digital transformation of hotel companies under the leadership of the first team, and continuously strengthen the level of empowerment for members.

President Liu Xinxin said that the Digital Branch of China Tourism Hotel Industry Association should do three things well in the future. The first is to promote the drafting of group standards. The Digital Branch plans to release the digital hotel index in the first half of this year to truly establish group standards. The connotation of digital hotel is to improve the hotel's operating efficiency and customer experience, and help realize the commercial value of the hotel. The second is to launch an industry public platform, hoping that digital partners can establish the platform with a public and open mind. The third is to hold several digital branch seminars. Because of the power of integration, openness, and desire for innovation, colleagues in the industry gather together. The Digital Branch hopes to help upstream and downstream partners combine their strengths to jointly promote the digital transformation and development of the hotel industry. We sincerely invite you to actively participate.

The inaugural meeting of the Digital Branch of China Tourist Hotel Industry Association came to a successful conclusion. After the meeting, the participants visited Huazhu headquarters.

Source: China Travel Hotel Association China Tourist Hotel Association

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