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In his speech, Wang Zhifeng said that with a high degree of historical consciousness and a strong sense of historical responsibility, the Yuncheng Municipal Party Committee and the Municipal Government have taken the initiative to take up the responsibility and mission of promoting cultural prosperity and the integrated development of culture and tourism, and accelerating the upgrading of cultural and tourism industry products, basic reconstruction, and business reshaping , Scene revolution, comprehensively promote the "Guan Gong's hometown, Jin is good luck" cultural tourism brand, and accelerate the construction of Guan Gong's hometown internationally renowned cultural tourism destination. It is hoped that this annual meeting will be used as an opportunity to further strengthen the cooperation among the government, universities, experts and the market, to build a "concentric circle" of "teaching, production, learning and research" in the construction of tourism disciplines and the development of the cultural tourism industry, and to continue to develop in the tourism discipline system, Strengthen research on tourism academic research, tourism professional courses, and tourism talent team building to train and deliver more high-end cultural and tourism talents for Yuncheng, and jointly promote the high-quality development of Yuncheng's cultural and tourism career and the tourism management major of Yuncheng College.

Liu Zhimin made an online video speech. He said that the topics of this annual conference are closely related to the background of digital transformation, focusing on the concept of talent training and the core of curriculum construction. It is a representative academic conference with a high level in China. Experts and scholars should use a broader vision and a longer-term perspective to understand the significance of digital transformation in reshaping the format and scene of the cultural tourism industry, and insist on organically integrating digital technology with discipline construction, professional construction, and curriculum construction. Always regard the classroom revolution as the focal point and breakthrough point of public education reform, work together to promote the fruitful results of this conference, and contribute to education reform and industrial transformation.

In his speech, Li Kun said that the integrated development of culture and tourism requires interdisciplinary talents who understand not only cultural expertise, but also tourism expertise and tourism management, which puts new and higher requirements on higher education in the field of tourism. The Shanxi Provincial Party Committee and the Provincial Government attach great importance to the development of the cultural and tourism industry and the cultivation of cultural and tourism talents, and have deployed a number of high-level innovative talents, innovative scientific research platforms, and talent training platforms in colleges and universities across the province. I hope that all experts and scholars will make valuable suggestions for the development of higher education in our province, especially tourism-related disciplines and personnel training. I also hope that Yuncheng University will cherish this rare opportunity, earnestly learn advanced experience, and promote The development of various work will return the love of experts, scholars and leaders with practical actions.

In his speech, Xue Yaowen, on behalf of all the teachers and students of the school, extended a warm welcome to all the leaders and experts who came to the conference.He said that Yuncheng University was honored to host the 2023 Annual Meeting of the Tourism Professional Committee of the National Applied Course Construction Alliance and the Seminar on Tourism Talent Training and Curriculum Reform and Innovation in the New Era. The high-quality learning platform will definitely play a strong role in promoting the construction of the school's tourism management discipline and major and the high-quality development of the school's career.

In his speech, Zhang Zhensun, on behalf of the Applied Course Construction Alliance, expressed his heartfelt thanks to all the leaders and experts who have always given strong support to the alliance and the special committee. He said that higher education is in a period of profound change, and a good curriculum is the hope of the school and the well-being of the students. Transforming the country's good policies and the country's good experience into good courses that can be seen and touched is the core pursuit of current higher education personnel training. This symposium will surely bring together valuable experience from various colleges and universities across the country, and spark ideas for curriculum reform.




In the keynote speech session, professors from Fudan University,Tourism Management Teaching Steering Committee of the Ministry of EducationBa Zhaoxiang, member, member of the MTA Teaching Steering Committee of the Degree Office of the State Council, Guo Qiang, professor of Hainan University, member of the MTA Teaching Steering Committee of the State Council Degree Office, Zhang Heqing, professor of Guangzhou University, member of the Tourism Management Teaching Steering Committee of the Ministry of Education, professor of Dongbei University of Finance and Economics, Shi Da, member of the Tourism Management Teaching Steering Committee of the Ministry of Education, Professor Zhang Zhensun, Secretary-General of the National Applied Course Construction Alliance, and other experts and scholars discussed the "Fudan Experience of Innovative Experiments in Tourism Management Professional Practical Courses" "Double-span integration, prosperous work and light learning: Innovation and Practice of Hainan Free Trade Port's New Tourism Talent Training System" "Optimization Path and Communication Effect of Ideology and Politics for Tourism Courses in the New Media Era" "Cultivation of Tourism Management Talents Empowered by Curriculum System and Academic Support" "Digital Transformation and Learning "Scene Reconstruction" and other topics will be reported separately.
Keynote speech session
During the roundtable discussions and sub-forums, experts and scholars focused on "digital transformation of tourism education and quality and efficiency improvement", "thesis selection and publication", "discipline construction and school development", "industry-education integration and professional construction reform", "new era A In-depth discussions on topics such as the creation and development of national-level scenic spots, and discussions and exchanges on "tourism management application-oriented course reform innovation and course ideological and political construction", "tourism professional talent training research" and "double first-class professional course resources digital construction".


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On-site experience
The road is obstructed and long, but if you walk, it will come, if you walk without stopping, the future can be expected! Xunzhen Technology will continue to deeply explore the construction of digital cultural tourism education, promote technological innovation, industrial development and ecological construction, and is committed to helping more students master the ability to integrate digital technology and cultural tourism.
Source: Yuncheng College
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